Datuak eta horien tratamendua ezaugarri kritiko bihurtu dira enpresen ezagutza arlo guztietan (finantza, salmentak, errentagarritasuna, ekoizpena, kostuak, erosketak, logistika, stockak, produktibitatea, errendimendua, kalitatea, bezeroen kudeaketa, marketin digitaleko ekintzen jarraipena, web analisia, sare sozialak, etab.). Eta gero eta handiagoa da enpresa horiek dituzten analisi eta bistaratze premiei irtenbidea eman nahian merkatuan dauden adimeneko eta datuen analisirako tresnen eskaintza.
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