Erakunde bat lehiakorra edo jasangarria izango da, epe luzean hala bada. Horretarako, ezinbestekoa da adierazleen bidez helburuen jarraipena egiteko sistema egokia ezartzea, helburuak zenbateraino lortu diren jakiteko eta desbideratzerik izanez gero hobekuntzei lehentasuna emateko.Jardunaldi birtual honetan, zenbait nozio emango dira adierazleen kudeaketa aktiboa eta sistematikoa egiteko, erakunde osoa erakundearen estrategiaren lortzean inplikatuz.
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