Negozio-ereduak erakunde baten funtzionatzeko modua eta balioa sortu, eman eta hartzeko modua islatzen ditu, etengabe eta abiadura handian aldatzen den testuinguru sozio-ekonomikoan.Jardunaldi birtual honetan, zenbait nozio emango dira, bai egungo negozioaren ustiapena kudeatzeko, bai negozio berrien esplorazioa kudeatzeko, eta etengabe hausnartzeko negozio-eredua inguruko aldaketetara eta aukeretara nola egokitzen den.
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