TikTok azken boladan interes gehien pizten ari den sare soziala da. Ikastaro honetan bere oinarrizko ezaugarriak ikasiko ditugu: demografia, erabilera ereduak, eduki motak, hazkunde estrategiak, dirua irabazteko ereduak, etab. Aisialdi eta dantzaz gain, TikTok negozio-helburuak lortzeko kanal berria ere bada. Hortaz gain, zabaldu berri duen iragarki plataformaren ezaugarriak ere ikusiko ditugu. TikTok-en publizitate kanpainak merkaturatzeko aukera bikaina da gaur egun, gure enpresaren edo bezeroen negozioen helburuak lortzeko. Beste RRSS batzuekin egindako kanpainen eta alderaketen adibideak ikusiko ditugu.
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