AZTI’s EATrends offer insights into current trends, providing a valuable indication of the future of the food ecosystem.

EATrends 2025-2027 – AZTI

EATrends: a framework to innovate with purpose
EATrends are the result of a rigorous research process that combines the analysis of major global megatrends with in-depth knowledge of consumers, the food industry and scientific and technological advances. They are signs of the present that point to the future of the food system and mark the priorities around which to innovate.

These are the 8 major trends that will shape the direction of the sector in the coming years:

Cultivating resilience: food systems resilient to climate change.
Seeking alternatives: sustainable and healthy options that reduce environmental impact and food waste.
The protein battle: diversification of protein sources seeking a balance between health, sustainability and sensoriality…
Simple and clear: transparency to build trust in an increasingly skeptical consumer.
(IN) Food security: accessibility and affordability as key challenges in a volatile price environment.
A sea of food: the oceans as a strategic source of ingredients.
Nutrition 4me: moving towards personalized, data-driven nutrition.
Feeding wellness: connection between diet, digestive health and emotional well-being.